Food marketing terms that make our mouths water


Marketing experts, I confess: If you advertise any food product using the word “homestyle,” I am roughly 150 percent more likely to buy it. I don’t care if we’re talking about homestyle auto parts with sauce, it still sounds better than regular auto parts with sauce.

Of course, we know that advertisers use homestyle because using homemade would be patently dishonest, unless a production facility roughly the size of Rhode Island counts as a home. So style it is.

While procrastinating on writing one of my exams, I took a few minutes to ponder other food marketing terms that may or may not work on me. I’m thinking more in terms of eating at home, rather than at a restaurant:

  • “savory” — Makes me think, yummy.
  • “gourmet” — This one may be too over the top. Especially if it’s frozen.
  • “robust” — A hearty meal awaits.
  • “satisfying” — Because who wants to still be hungry after eating?
  • “crisp” — Because I’m not one to crave salads or veggies, this one isn’t a big mover.
  • “crispy” — Okay, now we’re talking. As in crispy pizza. Or those crispy onion strings to improve the veggies.
  • “zesty”– At least it suggests something with more than added salt to give it flavor.
  • “tender” — Yup, works for me.
  • “bakery” — Even if the bakery is a bunch of machines and assembly lines.
  • “fresh” — Again, it has that salad/veggie taint, but it beats “old” or “decaying.”
  • “handpacked” or “handcrafted” — I just hope they washed their hands.
  • “artisan” — Yeah, but even Domino’s has artisan pizzas. (They’re not bad.)
  • “easy,” “simple,” and/or “quick” to prepare — I’m for it.

And then there’s the gold standard of food marketing to guys like me: “delivery.” Where’s the phone?

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